Strategy & Magazine

Client: Visit Faroe Islands

We created HEIM, the new tourism strategy for the Faroe Islands. It was published as part strategy document, part magazine featuring personal stories about Faroese locals.

The strategy is meant to address growing local concerns about overtourism and access to Faroese nature, while still enabling sustainable growth within the industry.

Our services included:

• Facilitation of a year-long strategy process with the client, stakeholders, and Faroese locals.

• Concept development

• Editorial work, including research, interviews, photography and writing

• Creative direction, including art design & design principles.