How can you use tourism to create a better future in the Dolomites in Northern Italy? To answer this question, Frame & Work has launched the Dolomiti Paganella Future Lab, in collaboration Visit Dolomiti Paganella and the Trentino School of Management. The Future Lab aims at crowdsourcing input and answers directly from local tourism stakeholders, as well as the community at large, to find out how Dolomiti Paganella should evolve.

To document and showcase the project and the people involved, Frame & Work is also shooting a documentary which is to be finalized and released when the Future Lab concludes.

The Forest Tower is a newly build nature attraction 50 mins. from Copenhagen. 
Designed by EFFEKT architects and build by the danish adventure and outdoor company Camp Adventure.  We came in early on the opening day, to shoot a short presentation film and a bunch of stills, in the crisp morning lights. The content was spread through social channels, both organic and paid, and created a well earned buzz in the opening week.

With more than 40 short films and 1000 images, we spend the best of a year digging deep into the people, the culture and the stories from the Danish West Coast. Everything produced and edited for a full scale content catalogue, for tourism and travel organisations along the Danish West Coast.  

We asked ourself that question over and over again: How do you capture World Heritage? Something, that someone else defined as important - Globally important. Our solution was to produce a film, that showed The World Heritage in South Denmark through the eyes of 3 generations. Because that is what we think is the answer - capture the World Heritage by doing it, being in it and by passing it on to future generations. 

The National Gallery of Denmark is a significant place in Copenhagen, enjoyed by tourists and locals alike. We were given the task to show the key offerings of the museum to international visitors in a campaign across various media, airport screens and outdoor.

Copenhagen based start-up Viavana approached us with the challenge of designing a brand based on passion. Viavana offers passionate explorers a platform to create unique group tours across the world, with likeminded. That Yoga retreat to Bali? That photography trip to The Faroe Islands? That open water swimming trip to Greece. Create it, and  go with passion... 

Every destination has them. The ones that go the extra mile to contribute to the community. A gourmet chef, a musician, a museum director, an outdoor aficionado, a hospitality manager and a couple of garden designers. In their own words, we created 7 portrait films, working as the creative engine for a campaign, running over a full season.