Identity & campaign

Client: Crafts College Herning

We created the visual identity for Crafts College Herning. We were inspired by the building’s iconic and recognizable elliptical shape, which became both the main logo and a multifunctional graphic element.

We also developed and executed the subsequent campaign to attract young trades apprentices to become residents.

Our services included:

• Design process, including facilitation, meetings, workshops, and methodology.

• Visual identity, including logo design & design guidelines

• Campaign concept development, including payoff, messaging and creatives.

• Rollout of the campaign in collaboration with a media agency.